Prior to joining Marcus Theatres, Rodriguez served as CEO, president and a board member of Rave Cinemas, Dallas, Texas, which had been the fifth largest theatre circuit in the United States until its sale in May 2013. In addition to leading Marcus Theatres, Rodriguez is also a member of The Marcus Corporation's investment committee and in 2015 assumed responsibility for The Marcus Corporation's real estate portfolio, including all corporate real estate, retail leasing and real estate activity. He also led the recent purchase of 197 Wehrenberg Theatres® screens at 14 locations in four states, increasing the company's footprint by 29 percent. He and his team have also deepened customer relationships by enhancing the moviegoing experience through new operating strategies such as the Magical Movie Rewards® loyalty program and innovative pricing strategies including $5 Tuesday promotions. The additional title of chairman recognizes his tireless work and the results he has achieved since he joined our company."Īs president and chief executive officer of Marcus Theatres, Rodriguez has led over $200 million in capital investment activity to upgrade amenities and technology at existing theatres, and to develop and acquire new locations with high potential. "Rolando is an incredible asset to our team. Marcus, president and chief executive officer of The Marcus Corporation.
"Rolando has led a high-performing team focused on strategic execution and growth that has driven Marcus Theatres to consistent industry-leading outperformance," said Gregory S. Rodriguez, chairman, president and chief executive officer of Marcus Theatres® and executive vice president of The Marcus Corporation (Photo: Business Wire)
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